Matt McNelis
CD / Senior Copywriter
More than nine years writing Amazon, retail, and DTC for brands like Cremo Company, Don Francisco’s Family Crafted Coffee, WD-40, Talalay, Ashley Furniture, and Grand Tongo. At Cremo, I was the sole writer (and often the content lead) as the line grew from a handful of SKUs to 100+.
Wrote Kawasaki model brochures and vehicle pages, turning spec sheets into copy a shopper could actually use.
CREMO COMPANY
Owned the catalog. Titles, bullets, A+, Brand Store, Target, Walmart, CremoCompany.com, email, seasonal. More than 100 products, 90-day Amazon rotations. Often designed the content. 25% increase YOY sales.
Amazon PDP
A+ Content
Omnichannel Adaptation (Target, CremoCompany.com, Walmart)
Site, Seasonal, Promo Banners, Email
WD-40 COMPANY
Handled all ecommerce for this high-SKU utility brand.
Amazon PDP
A+ Content
WD40.com
DON FRANCISCO’S FAMILY CRAFTED COFFEE
Handled more than 100 SKUs with multiple variations on Amazon, Target and Walmart. Heavy seasonal rotation.
Amazon PDP
A+ Content
Additional Amazon & DTC Experience: Grand Tongo Bug Spray, Talalay Latex Pillows and Ashley Furniture.
KAWASAKI
Product Specs
Seven years on Kawasaki brochures and brand work. Took full spec sheets (every model) and wrote them so a shopper could compare machines, not just admire them.