Matt McNelis
CD / Senior Copywriter
“Hidden in Plain Sight”
“Not Another”
CREMO COMPANY + MOVEMBER FOUNDATION “Grow for Good”
“Barbershop on Wheels”
SECOND HARVEST FOOD BANK OC
Thank you video to sponsors, which immediately achieved a 10% bump in donations for the following year.
Direct mail. Sometimes the best way to stand out is in a wine bottle or takeout container. Especially if the target is wine and food industry peeps.
BLAZE PIZZA - FUNDRAISING
IN-N-OUT BURGER FOUNDATION
The foundation works to prevent child abuse and neglect. Developed concepts, experiential, event videos, radio, and in-store materials for seven consecutive years. Wrote speeches and produced videos for the annual Golf Fundraiser. Played a key part in developing experiences for the event, from activations on each green to the types of VIP auction items to event entertainment. Donations and the VIP auction proceeds consistently exceeded goals by millions in that one-day event alone.
Email Campaign - Established tone and template for Cremo’s eblast campaign, along with all of its social media, now in its seventh year.
ASSORTED SAMPLES
AIDS Walk, the heart ribbon caught on and was turned into physical buttons for the event. The physical piece was sent to targeted donors to increase activity throughout the year, instead of just the one Walk event.
Purpose-driven, direct and fundraising experience, including social media, TV, outdoor, print, activations, traffic/broadcast radio and corporate events.
Second Harvest Food Bank OC
American Red Cross OC
AIDS Walk OC
WIC OC
California Department of Health Services - Cancer Prevention and Nutrition
Tenet Hospitals
Edwards Lifesciences
Los Ángeles Dodgers - Dodgers Dreamfields
Movember Foundation - Cremo Company
Slave 2 Nothing - In-N-Out Burger (human trafficking and substance abuse)
In-N-Out Burger Foundation - Child abuse and neglect prevention
CREA Realtors
AAA Mid-Atlantic
Galleher Flooring
Blaze Pizza
Wise Company
Big Brand Tire & Service
HealthCare Partners
System Pavers
Atria San Juan / Board and Care Memory Care homes
IN-N-OUT BURGER
The Slave 2 Nothing Foundation was established by In-N-Out Burger to fight human trafficking and substance abuse. From its inception, I helped create everything from the name to tv & radio spots to social media to in-store materials as part of their annual fundraising effort to fund this fight. Over 17 million has been raised so far.
Campaign goal is to prevent “another” overdose death by:
Raising awareness
Honoring people lost to opioids
Supporting recovery organizations
RESULTS: More than $2 million raised.
We partnered with the Movember Foundation to raise awareness for men’s mental health and testicular cancer. Drove donors to a custom URL through video, radio, experiential, social media, sms messaging, eblasts and partnerships with barbershops. As part of this, we created the Barbershop on Wheels, a vintage trailer that traveled the country giving men haircuts and spreading the message.
RESULTS: Donations to Movember increased by 33% thanks to Cremo’s involvement.