Matt McNelis

“Hidden in Plain Sight”

“Not Another”

CREMO COMPANY + MOVEMBER FOUNDATION “Grow for Good”

SECOND HARVEST FOOD BANK OC

IN-N-OUT BURGER FOUNDATION

The foundation works to prevent child abuse and neglect. Developed concepts, experiential, event videos, radio, and in-store materials for seven consecutive years. Wrote speeches and produced videos for the annual Golf Fundraiser. Played a key part in developing experiences for the event, from activations on each green to the types of VIP auction items to event entertainment. Donations and the VIP auction proceeds consistently exceeded goals by millions in that one-day event alone.

ASSORTED SAMPLES

Purpose-driven experience, including social media, TV, outdoor, print, activations, traffic/broadcast radio and corporate events.

Second Harvest Food Bank OC

American Red Cross OC

California Department of Health Services - Cancer Prevention and Nutrition

Movember Foundation - Cremo Company

Slave 2 Nothing - In-N-Out Burger (human trafficking and substance abuse)

In-N-Out Burger Foundation - Child abuse and neglect prevention

IN-N-OUT BURGER

The Slave 2 Nothing Foundation was established by In-N-Out Burger to fight human trafficking and substance abuse. From its inception, I helped create everything from the name to tv & radio spots to social media to in-store materials as part of their annual fundraising effort to fund this fight. Over 17 million has been raised so far.

We partnered with the Movember Foundation to raise awareness for men’s mental health and testicular cancer. Drove donors to a custom URL through video, radio, experiential, social media, sms messaging, eblasts and partnerships with barbershops. As part of this, we created the Barbershop on Wheels, a vintage trailer that traveled the country giving men haircuts and spreading the message.

RESULTS: Donations to Movember increased by 33% thanks to Cremo’s involvement.